Our background in the medical device industry includes research, usability testing, product launch planning and strategic marketing communications development. From launching new products to facilitating usability sessions, Hyphen can provide project resources to help move your project forward. Our experience includes:

  • Usability Test Facilitation
  • Usability Test Design
  • Customer Insight Panel Recruitment and Management (including surgeons, nurses, technicians, procurement officers and patients)
  • Product Training Course Design
  • Product Development Research
  • Market Validation
  • Industry Trend Tracking/Reporting